Potential: A 20-year old eco resort tucked away in the Costa Rican jungle, respected by healers and beloved for its ultimate detox cleanse.
Challenges: The aging, family-owned resort was badly in need of a refresh and had lost its competitive edge. A new generation of proprietors brought vision and enthusiasm, but lacked hospitality and marketing experience, and couldn’t identify their target customer.
Solution: Conducted an extensive audit and positioning study to identify core distinctions and pinpoint the ideal client-base. Engaged and managed a digital agency to execute a thorough re-brand including new photography, messaging, and web design. Shaped an expanded menu of fitness and wellness programming to attract a more diverse mix of affluent eco-luxury travelers, year-round.
Result: Achieved elevated positioning allowing the resort to command a significantly higher price point, and earn a 79% boost in overall web traffic, a 91% increase in checkout page visits, and TripAdvisor’s Certificate of Excellence.