Potential: A first-to-market, bespoke meal-delivery and nutritional counseling service founded by holistic nutrition expert and chef Tricia Williams.
Challenges: Incongruent branding kept this groundbreaking business from achieving much deserved exposure and growth.
Solution: A complete re-brand correctly positioned the company as a luxury service provider. A hyper-targeted marketing campaign to top-tier media outlets and strategic partnerships earned valuable alliances.
Result: Quadrupled overall business in one year, including an enviable celebrity client roster, and earned ongoing coverage in Vogue, a full page feature in Shape, a bi-weekly “Junk Food Makeover” column for Bon Appetit, offers of a TV pilot and book deal, and long-term collaborations with celebrity trainers like Anna Kaiser, and beauty icon Bobbi Brown.