The knowledge that comes from the intersection of industries throughout my career. These influential crossroads allow my thinking and strategy to be holistic.

A complete understanding and reception for all the parts of a whole story: a whole person, whole message, whole partnership, and beyond. This way of approaching people and projects allows me to be truly connected.

To be fully present, aware, and open to all possibilities. This attention opens me to forming more connections with stronger ties, both physically with others and consciously through strategies that come from being in tune.

Everything is rooted in strategy. There has to be a reason for doing anything and a clear roadmap for communicating this purpose. I am first strategic in my thinking. The pillars of my approach that are interdisciplinary, holistic, and connected inform the nuances of the strategy.