I am a strategist with an entrepreneurial spirit and a lifelong storyteller and connector. I love to bring peoples’ and brands’ visions to life. Whether through press placement, partnerships, or positioning, I help to curate cultural moments and impactful conversations that lead to lasting exposure and engagement. 

Across industries such as PR, wellness, and social good, I have encouraged thought leaders’ voices and messages to rise to the top of the zeitgeist. My work with both iconic and emerging brands fostered the natural evolution of my abilities as a future forecaster, identifying early adopters and untapped markets. Because of this I have had the privilege of working with brands before they became cultural leaders and helped carve out their position. Through my collaboration and work with brands like The Big Quiet, Soho House, and W Hotels Worldwide I have created opportunities for community, inspired connection and growth, and curated conversations that infuse consciousness into culture.

This intersectionality in my work has led me to develop my approach to strategy that is grounded in elements that are interdisciplinary, holistic, and connected. This approach, Orbit, informed and fueled my own consultancy, LFC (Liz Friedland Consulting), and has now grown beyond. 

If I’m not in deep conversation and thought about all the above I can be found bringing my communities together, listening to podcasts, practicing yoga, planning a surf trip, and playing with my French bulldog Iggy.

To continue to learn more- let’s connect!